Search results for “consumers”
China brands special part 2: Hotels - Digitalization and quality consistency
06/01/2015|12:02:26 PM|
Part of a three-part special series, ChinaTravelNews takes a look at the Travel industry brands that made the list. Part 2 takes a look at hotels, with three making the list.
Alibaba forms local lifestyle platform JV with Ant Financial
06/23/2015|10:08:56 AM|
Both parties will invest RMB3 billion in the Koubei platform that will leverage Alibaba’s gourmet platform and Ant Financial’s offline operations and management.
WeChat as a touchpoint – not only about business accounts or social ads
07/19/2015|10:32:40 AM|
WeChat is embracing new features, including ones that promise to simplify our lives in a “connected” world. Marketers need to find ways to own the experience via this app.
Overseas destination startup Haiwan gets Series B financing to start group buy abroad
06/08/2015|7:11:08 AM|
Haiwan’s transactions are much larger compared with domestic groupbuy transactions as consumers are not as price conscious when purchasing abroad.
Programmatic advertising – travel advertisers need to be spot on with it
06/10/2015|9:24:08 AM|
OTAs like Ctrip are already eyeing benefits of programmatic advertising, whereas hotel companies need to catch up.
Chinese capital makes waves in global hotel industry
06/08/2015|7:10:41 AM|
Chinese investors are counting on this enormous Chinese market to form the customer base that will enable them to expand in the overseas hotel industry.
Chinese tourism expenditure enjoys double-digit growth in first half of 2015
07/13/2015|10:05:54 AM|
China’s tourism expenditure grew 14.5% to reach RMB1.65 trillion while investment grew by 28% y-o-y to a total of RMB301.8 billion in the first half of 2015.
China brands special part 1: Airlines - Premiumization and trust
05/26/2015|12:02:44 PM|
Part of a three-part special series, ChinaTravelNews takes a look at the Travel industry brands that made the list. Part 1 takes a look at airlines, seeing as four of China’s largest carriers have made the list.
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