Search results for “auction”
IHG’s mantra for localization in China – be “fully embedded”
08/31/2017|10:05:17 AM|
When you understand data, technology, media mix etc. by being in proximity with local partners, it can pave the way for apt localization, asserts Billy Turchin, VP, Digital and Voice, IHG Greater China.
B2B tour bidding platform Z Guanjia gets angel investment
10/14/2015|2:17:04 PM|
B2B travel platform Z Guanjia recently announced it received an angel investment of RMB1 million from Zero2IPO Group’s chairman Gavin Ni.
China’s traveltech charts its own course, direct connect being a prime example
06/23/2016|10:38:51 AM|
NDC is still a work in progress in China. But the likes of Alitrip, in conjunction with domestic carriers, have shown that blending mobile retail commerce and home-grown API is a prudent way.
Improving the efficacy of programmatic ads with local infrastructure
03/31/2016|6:25:45 PM|
Criteo has recently set up a data center in China to overcome “data gaps” and build efficient connection for improved programmatic trading and real-time bidding.
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Sabre is ready to spend $500M, and Abacus is a likely target
01/29/2015|8:14:35 AM|
Sabre said in a financial filing this week that it was considering an acquisition to the tune of half-a-billion dollars during the next two months.
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