B2B travel platform Z Guanjia recently announced it received an angel investment of RMB1 million (approx: US$157,551) from Zero2IPO Group’s chairman Gavin Ni. The funds will be used to upgrade and maintain the Z Guanjia platform.
Company trips and activities are increasingly common even among SMEs in China
Z Guanjia was established in June 2015 by CEO Chao Feng as a subsidiary of the Beijing-based Weiwake Technology Company. It is a platform that specializes in destination-based reverse bidding by tourism wholesalers for the business of SME tour groups.
Wholesalers can find tenders with specified travel needs and then bid for them on the platform. Z Guanjia leverages a backend smart selection system to pick out the three best tenders, in terms of value and compatibility, to deliver to users, who can then choose the right solution and complete the transaction accordingly.
Mr. Chao has nine years of experience in the online business with Hong Kong-listed Tian Ge Group. He said Z Guanjia will enter the market at the business end, and will eventually extend its bidding model and service to individual consumers when the platform builds up a solid capital base.
From the users’ perspective, Z Guanjia offers convenience and cost efficiency, whereas for wholesalers, it provides a channel to directly tap group clients and expand sales.(Translation by David)
