Search results for “CRM”
Crafting a merchandising plan with a pragmatic approach
09/29/2015|10:41:18 AM|
Since airline merchandising is in general a relatively new concept for most airlines, there is no one right answer or model, says Jim Davidson, CEO, Farelogix.
Trust International Pinpoints Anywhere Booking, integrated Channel Management, Metasearch Campaigns as Key Trends at Hotelier Conference
06/17/2014|6:16:37 PM|
Amsterdam, Netherlands and Frankfurt, Germany – June 16, 2014 – Trust International gave its hotelier clients an eye-popping glimpse of the future that ranged from improved operational CRS technologies to augmented reality sightseeing tours and navigation, the coming trends through the eyes of Google, and leveraging Big Data for comprehensive CRM that seems almost as if you can read customers’ minds.
WeChat for room bookings isn’t just about revenue, experience counts too
08/05/2015|10:57:01 PM|
Rather than focusing on too many sales promotion messages on WeChat, hotel companies need to find ways to augment their customer experience program goals.
Air China sets its sight on top level personalization
05/29/2015|6:30:36 PM|
Chinese carriers generally lag behind their counterparts in the U. S. when it comes to personalization. But things are evolving, says Air China’s Fajin Hu.
Programmatic advertising – travel advertisers need to be spot on with it
06/10/2015|9:24:08 AM|
OTAs like Ctrip are already eyeing benefits of programmatic advertising, whereas hotel companies need to catch up.
Counting on data analytics for identifying and recognising customers
03/14/2015|2:32:02 PM|
Travel marketers are expected to capitalize on the prowess of big data and analytics. ChinaTravelNews learns how Qyer.com is approaching the same for tangible results.
eHi takes the lead in P2P car share
02/28/2015|9:50:36 AM|
eHi will leverage its resources to try to take the lead in the domestic car sharing market with its newly launched online P2P car sharing platform called “hi”.
HotelGG raises US$4.8 million to enhance MICE platform
01/20/2015|6:39:37 PM|
HotelGG, a portal for hotel venue search, price comparison and booking, has raised RMB30 million (approx.: US$4.8 million) in its Series A financing.
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