Search results for “CRM”
BTG Homeinns studies guest behaviour, inches toward micro-segmentation
01/12/2022|6:04:37 PM|
The leading Chinese hotel company is looking at the group’s loyalty programme to gain a deeper understanding of guests.
With no walled gardens, marketers gear up for new era in ad tech in China
12/30/2021|3:19:53 PM|
The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.
Omio set to strengthen its offering in China
10/09/2021|8:00:53 AM|
The European multi-modal travel booking platform has been working on its digital marketing efforts, especially SEO and app store optimization, in China.
Global CRM Study: The state of CRM and guest data management
09/05/2019|3:51:26 PM|
Personalization is the path to better guest relations.
Family-activity space provider Mini Mars secures tens of millions of yuan
02/04/2021|1:47:06 PM|
The company aims to launch more than 10 stores across the country in 2021.
Looking at novel variables for evaluating e-commerce activities of shoppers
12/18/2020|8:00:59 AM|
Where is “night economy” thriving? How can online grocery shoppers be targeted for travel products? Agile travel e-commerce brands can learn from China about how to find ways to get into the shopping loop of consumers and boost their business recovery.
Thinking beyond "survival mode" – Key takeaways for hotel distribution recovery
10/26/2020|1:35:36 PM|
Once a new revenue stream has been added, the business line won’t stop even after the pandemic.
US, China double flights; OTA partners with e-commerce giant | Weekly Review
08/23/2020|12:51:29 AM|
Meituan sees 17% decline in hotel room nights in Q2; Contactless travel starts at Beijing airport.
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