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Air France KLM banks on its entrenched sales strategy in China

Indirect offline distribution has opened up for foreign carriers in the last couple of years. Air France KLM is making the most of its association with offline and online agencies built over the years to maximize sales.

05/25/2016|11:14:05 AM|ChinaTravelNews

HNA Group mulls new aviation foothold in Europe

China’s fourth largest aviation conglomerate, is taking an expansion trajectory in Europe that is seen as much more ground-breaking than the strategy of leveraging airline alliance partnerships for intercontinental growth

05/25/2016|7:26:18 PM|ChinaTravelNews

United Airlines launches direct flight in second-tier Chinese city

Traffic rights between the world’s two largest economies are about to be used up, yet there is still no arrangements for new negotiations. Meanwhile, airline companies in China and the U.S. are vying to stake out routes, leading to a glut of flight seats

05/14/2016|9:00:29 AM|ChinaTravelNews

5 areas that can enhance the UX strategy

In order to enhance user experience strategy, airlines can target low hanging fruit with collaboration, optimize the booking flow, optimize designing for different platforms, manage offer and track cross-device.

05/11/2016|11:05:23 AM|ChinaTravelNews

HNA-Caissa aborts Capital Airlines acquisition, turning to expand outbound services

HNA-Caissa has decided to walk away from its bid for Capital Airlines, and instead will raise up to RMB 8 billion via private placement to expand outbound tour services

05/10/2016|10:31:19 PM|ChinaTravelNews

Counting on prowess of social content to fill seats

Cathay Pacific has been running a campaign, relying on stories/ content to entice people in the US to take the leap and travel to China.

05/09/2016|10:32:31 PM|ChinaTravelNews

HNA plans brand-new aviation-tourism integrated entity

HNA Group plans to set up a new independent entity integrating aviation, tourism and finance. The existing HNA Aviation and HNA Tourism will stay intact

05/06/2016|10:49:53 PM|ChinaTravelNews

Capitalizing on IT and data – China Eastern streamlines the blend

China Eastern, one of the three largest airlines in China, has laid a strong IT foundation, setting up a robust data infrastructure that is paving way for customer-centric decision-making.

05/06/2016|10:42:14 PM|ChinaTravelNews
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