Search results for “social travel”
How a meta-search engine is putting a new spin to garnering traffic in China?
09/14/2018|7:04:31 PM|
At a time when traditional ways of user acquisition are being challenged, meta-search site iGola is looking at fresh ways of garnering traffic in addition to refining its product to stay relevant in the travel booking funnel.
How are hotels responding to the seismic shift in staying at a location?
08/24/2018|8:15:33 AM|
Hotels are experimenting and evolving in terms of their design, amenities, service etc. Accordingly, the combination of data, content and technology, too, needs to transform to attain guest-centricity.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018|7:50:39 AM|
The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
Strengthening data prowess - a must in today's digital economy
07/26/2018|3:32:52 PM|
Chinese airlines need to look at all the sources of data, especially their own first-party data, and act on it in order to stay competitive in a market where indigenous Internet giants are seemingly touching upon every sphere of life.
Booking funds Didi, Airbnb China names new president, Baidu and Alibaba vie for smart hotel
07/23/2018|1:56:10 PM|
Booking Holdings invested $500 million in China’s ride-hailing platform Didi Chuxing. Airbnb China appointed a local serial entrepreneur as its new president. WeChat Pay decided to focus on outbound Chinese tourists.
Hotel accommodation is not just a "stay" product, view it as "space" to do things
06/27/2018|3:28:47 PM|
Hotels need to incorporate facets such as "play", "socialize", "work" etc. of one's lifestyle in addition to the "stay" service that properties deliver, asserts David Sun, General Manager, BTG Homeinns Hotels Group.
What's Meituan's trump card for selling hotel rooms?
06/28/2018|2:17:36 PM|
Meituan is targeting cross-selling of hotel accommodation, a low-frequency service, by capitalizing on stickiness for often-bought services such as food delivery and in-store dining.
C2B guide-matching platform UGuide secures $1.56 million in funds
05/30/2018|10:24:53 AM|
UGuide is considering to remove tour operators from its operation and serve individual customers directly by acquiring customers through international social media.
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