Search results for “live streaming”
The 2022 Gen Z Traveler Trends Report: Short video channels popular for bookings
04/02/2022|5:22:02 PM|
OTAs were still Gen Z’s first choices when making reservations, drawing 62.5% of these young users.
Female travelers report in 2021: Strong desire for new experiences and quality services
03/09/2022|11:03:47 AM|
China has nearly 400 million female consumers aged 20-60, contributing an annual expenditure of USD 1.58 trillion.
Travel companies turn to live streaming and advance purchase for recovery
04/13/2020|2:43:20 PM|
Advance purchases may not be just a provisional measure during epidemic but a regular project that will stay.
Hotelbeds: Continuous localization and technology innovation to create new value for partners in China
02/25/2022|10:40:44 PM|
Hotelbeds has been committed to a long-term growth strategy for the China market.
Trip.com Group’s Liang highlights boost in content conversion rate
03/25/2022|1:58:43 PM|
The online travel company has made a pertinent attempt to develop a habit of browsing content among users of its app and also to monetize the same by working on content to transaction conversion rate.
Keeping pace with the evolving Internet landscape in China
01/06/2022|11:38:11 PM|
Be it for regulatory directives or where China's digital economy is headed, travel brands need to be agile to make the most of the situation.
Trip.com Group’s CEO underlines solid progress in content strategy
12/16/2021|11:24:39 PM|
Be it for engagement, conversion, publishing or the number of KOLs, the group continues to solidify its content-related initiatives.
Counting on marketing and AI to stay on one’s travel wishlist
12/08/2021|10:36:50 AM|
Travel brands are looking at the blend of data, data processing technology, luring content and marketing mix to reach out to the right audience.
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