Search results for “investments”
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019|4:45:18 PM|
There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
Leveraging the prowess of AI in the travel booking funnel
08/19/2019|1:54:38 PM|
When booking travel, Chinese travellers are mobile-first or mobile-only, even for transactions. Considering the fact mobile demands a diligent effort, how can AI play its part in streamlining overall mobile shopping?
Travel photography platform Roto Travel raises 50 million yuan in funding
08/12/2019|11:10:10 AM|
Roto Travel will use the proceeds to consolidate existing business and establish a travel content portal and community by pooling together travel resources and travel photography KOLs.
Amadeus addresses four converging trends to sustain its edge
08/09/2019|6:31:36 PM|
Consumer channels, distribution integration, merchandising and emerging technologies are shaking up the travel sector.
Ctrip and Sicily boost tourism co-operation with strategic partnership
08/07/2019|6:37:15 PM|
Ctrip has pledged to allocate its online platforms and media connections to promote Sicilian tourism destinations and unique local experiences to the Chinese high-end outbound tourism market.
BCD Travel takes majority stake in Japanese partner Hitachi Travel Bureau
07/01/2019|7:01:08 PM|
The deal gives BCD Travel controlling interest in their operations in Japan, one of Asia Pacific’s most important markets for corporate travel.
Are you missing out on potential hotel revenue?
07/25/2019|6:10:27 PM|
Although 60% of guests would like to purchase ancillary services during their stay, there are still a significant number of guests who mention that the services offered were not relevant to them.
Five tips to up the game for search optimization in China
07/23/2019|9:19:41 AM|
Travel brands should know more about the algorithms that shape content within the indigenous ecosystems in China, and ensure organic search works effectively as part of their overall digital advertising plans.
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