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Sino-US travel hit by trade war, Tencent to buy $400m stake in Meituan IPO, and more

09/03/2018|10:51:01 AM|

Chinese tourists to Russia increased by 150% in January-July 2018. Weekly travel bookings from China to the US dropped by 8.4%. Meituan is to go public in Hong Kong on Sept. 20, and Tencent plans to buy $400 million worth of shares in the IPO.

Optimizing digital media mix in China – 5 areas demanding deeper introspection

07/09/2018|7:50:39 AM|

The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.

How to attain digital success in China? 8 key takeaways from ITB China

05/28/2018|2:03:44 PM|

It is imperative for foreign companies to best allocate their resources in China, work out presence on preferred channels, distribution strategy and make sure their brands remain true to what they stand for.

Tuniu sets up Tuniu Video to promote outbound itself through reality shows

10/14/2015|6:32:23 PM|

Tuniu announced it is setting up a media company Tuniu Video，and will produce five types of programs, aiming to help travelers coose destinations.

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