Search results for “hotel marketing”
WeChat marketing specialist Zhiketong raises 300 million yuan led by Sequoia Capital China
08/23/2019|2:02:19 PM|
Zhiketong has raised nearly RMB 480 million in total since its incorporation in December 2014.
6 key takeaways for strengthening digital commerce in China
08/27/2019|10:40:22 PM|
Foreign travel brands need to be deeply entrenched in this market, especially considering the fact that a Chinese consumer is using a complex, digitally inter-connected network.
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019|4:45:18 PM|
There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
Accor and Hainan Airlines unveil partnership to enrich members’ travel experiences
09/04/2019|10:59:47 AM|
This new partnership enables Le Club AccorHotels (LCAH)’ members to earn rewards points when flying with Hainan Airlines by converting 7,000 Fortune Wings Club points into 1,000 LCAH rewards points.
Virtual interlining model for hotels – set to compete with OTAs?
09/02/2019|5:24:45 PM|
Travelers generally find it tough to be flexible with their accommodation requirements in one itinerary. For instance, the idea of choosing different hotels in one location at one go or choosing different room options in one hotel to avoid the sold-out situation.
Foreign hotels open to diversifying distribution mix in China
07/30/2019|6:13:44 PM|
Mini programs on Taobao, shopping links on Douyin…the new developments exemplify how exciting is China's ever-evolving e-commerce. And foreign hotel companies are increasingly trying to be a part of that.
China OTAs turn over 700 billion yuan in H1 2019, Ctrip accounts for 55.7%
08/23/2019|1:49:44 PM|
As of June 2019, the number of OTA users topped 150 million. Third- and fourth- tier cities became important growing markets.
Amadeus addresses four converging trends to sustain its edge
08/09/2019|6:31:36 PM|
Consumer channels, distribution integration, merchandising and emerging technologies are shaking up the travel sector.
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