Search results for “email direct marketing”
The beauty of a core data asset – time for travel companies to embrace it
02/09/2018|8:15:53 AM|
How to identify a first time guest staying at a particular property or a passenger preferring a particular seat when flying? A core data asset is a must for travel companies to answer such questions.
TravelSky sharpens retailing offering with new PSS + e-commerce system
01/04/2018|9:23:10 AM|
TravelSky has come up with a Passenger Retailing System for medium- and small-sized carriers, stepping up its basket of offerings as we foray into 2018.
IHG’s mantra for localization in China – be “fully embedded”
08/31/2017|10:05:17 AM|
When you understand data, technology, media mix etc. by being in proximity with local partners, it can pave the way for apt localization, asserts Billy Turchin, VP, Digital and Voice, IHG Greater China.
TravelersBox gears up for its foray into China
05/04/2017|10:31:49 AM|
TravelersBox operates kiosks at airports that allow travelers to convert their leftover foreign currency into digital money. The company hopes the Chinese travelers, too, will like the idea.
Dear Chinese airlines: Digital marketing works in other ways
03/07/2017|3:21:02 PM|
Joseph Wang, Chief Commercial Officer of TravelDaily China & ChinaTravelNews, discusses digital marketing trends for China’s airline industry.
It’s not just about big data, leverage small data, too
01/05/2017|9:17:34 AM|
Small data results from internal resources like PMS, channel manager, website etc. Hotels need to consider the quality and utility of small data, before looking deep into big data, intelligence and analytics.
Three tips for business travel agents
05/13/2016|8:14:54 PM|
Asia Pacific is currently the largest corporate travel spender with a 39% global market share which is projected to rise by another 3.5 points through to 2019, according to a GBTA report
Capitalizing on IT and data – China Eastern streamlines the blend
05/06/2016|10:42:14 PM|
China Eastern, one of the three largest airlines in China, has laid a strong IT foundation, setting up a robust data infrastructure that is paving way for customer-centric decision-making.
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