Search results for “digital marketing”
OpenJaw all set for a stronger presence in China
05/10/2016|10:31:53 PM|
To create and manage a rich omni-channel customer experience, airlines require platforms that provides extensive business model control (rules based) plus strong product and channel management capabilities. These platforms must have a modular open architecture that fosters a partner eco-system for collaborations.
Improving the efficacy of programmatic ads with local infrastructure
03/31/2016|6:25:45 PM|
Criteo has recently set up a data center in China to overcome “data gaps” and build efficient connection for improved programmatic trading and real-time bidding.
Switchfly’s executive VP Named as Chairperson of Digital Travel Summit APAC
04/01/2016|11:20:17 AM|
World Business Research named Switchfly’s Executive Vice President Diego Dugatkin as chairperson of the Digital Travel Summit APAC.
Time for Chinese hotels to gear up for dynamic pricing
03/22/2016|11:08:55 AM|
In China, travel companies are still predominantly working on static rates. In fact, some of the Chinese OTAs work on this model too.
Payments in China – it’s about dealing with a multitude of options
03/21/2016|11:19:47 AM|
In today’s world of instant gratification, the experience during the check-out can make or break their business. Besides, there are multiple factors that airlines, hotels, OTAs and other travel e-commerce organizations need to deal with in order to ensure a transaction goes smoothly in the multi-channel, multi-device environment.
Setting up an e-commerce brand in China – it’s about prioritizing investments
03/14/2016|10:16:20 PM|
There is no magic bullet to succeed in China. An insight into how Thailand-based ONYX Hospitality Group is looking at apt mix of brand building and performance advertising.
Chinese outbound spending up by 16.7%, buying 46% of global luxury goods
04/08/2016|8:31:11 AM|
Global tourism has experienced growth for six years in a row, contributing 10% to world GDP and creating 9.5% of jobs globally, according to WTTC.
Tuniu forays into unchartered areas in addition to its tour packages offering
03/03/2016|6:18:58 PM|
How is the current crop of online travel companies in China trying to unlock additional profitability? How can the huge volume of traffic be better monetized by OTAs? Are all transactions 100% digital?
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