Search results for “digital marketing”
Ctrip sees 430-billion-yuan GMV in 2016
02/24/2017|9:53:15 AM|
Ctrip posted GMV of RMB 430 billion (USD 62.5 billion) in 2016 and the company wants to grow Skyscanner's contribution to Ctrip's international business from 10%-20% currently to one-third or even more in the future.
7 pillars of Shiji’s business transformation
02/16/2017|5:14:10 PM|
Shiji envisions being a part of consumers’ lives when they “eat, sleep, shop and play”. This forms the basis of group’s latest transformation - being a platform service provider with strong data and analytical capabilities encompassing various sectors.
Programmatic advertising – travel advertisers need to be spot on with it
06/10/2015|9:24:08 AM|
OTAs like Ctrip are already eyeing benefits of programmatic advertising, whereas hotel companies need to catch up.
China’s tourism revenues top RMB 4.69 trillion in 2016
01/17/2017|5:43:45 PM|
China’s tourism revenues in 2016 is projected to have reached RMB 4.69 trillion, up by 13.6% YoY. The industry has contributed more than 10.26% to the country’s employment in the year.
China brands special part 3: Travel Agencies - Going mobile and total trust
06/10/2015|9:23:41 AM|
Part of a three-part special series, ChinaTravelNews takes a look at the Travel industry brands that made the list. Part 3 takes a look at travel agencies, with two making the list.
Concur teams up with China DataCom to expands business
12/08/2016|1:25:56 PM|
Concur announced a strategic partnership with China DataCom Corporation (CDC), a joint venture between SAP and China Communications, a China Telecom company.
TravelDaily China hosts ITB Asia session
10/26/2016|9:45:46 AM|
On invitation by ITB Asia, TravelDaily China hosted a session at the B2B travel trade show for Asia on China’s outbound tourism and digital marketing on October 19.
Identifying users and their intent – two of the biggest challenges in digital ad domain
03/03/2015|9:47:58 AM|
Is advertising technology on the verge on touching a point where the intent of a traveller can be accurately assessed in order to offer a marketing message with laser-sharp precision?
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