Search results for “digital marketing”
Airbnb counting on a blend of autonomy + global innovation in China
09/30/2018|9:28:28 PM|
Airbnb is relying on razor-sharp product development backed by over 100 Chinese specialists and quality assessment of its listings to strengthen its operations in China, according to Airbnb’s Nathan Blecharczyk. The team has also interacted with China’s design community, meeting specialists from Didi Chuxing, Baidu etc. in the past year or so.
Foreign travel brands increasingly being lured by Chinese tech landscape
09/20/2018|10:10:37 AM|
Foreign companies like Booking Holdings are not only assessing business opportunities in the digital space of strategic relevance, but they are also keen on understanding how Chinese technology ecosystems are shaping consumption patterns of global relevance.
Understanding intricacies associated with digital ad market in China
05/27/2016|9:08:23 PM|
Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
Differentiated offer and dynamic pricing – how to make it work
09/28/2018|7:44:35 AM|
Dynamic pricing is an integral part of today’s offer management, and airlines are digging deep to embrace the same to become sophisticated retailers.
Engaging guests post a booking is done - how to excel in this arena?
09/10/2018|10:17:17 AM|
Hotels lack ways to communicate their offerings – what services, amenities they have, what promotions they are running etc. and how to best share the same depending upon what the guest is likely to be looking for.
Sino-US travel hit by trade war, Tencent to buy $400m stake in Meituan IPO, and more
09/03/2018|10:51:01 AM|
Chinese tourists to Russia increased by 150% in January-July 2018. Weekly travel bookings from China to the US dropped by 8.4%. Meituan is to go public in Hong Kong on Sept. 20, and Tencent plans to buy $400 million worth of shares in the IPO.
Ctrip and Didi may invest in Indian firms, five OTAs corner 96.4% of Q2 hotel bookings, and more
09/13/2018|10:15:56 AM|
Ctrip is likely to invest $100 million in food-delivery platform Zomato and Didi is reported to back the Chinese business of OYO. Ctrip, Meituan, Qunar, Tongcheng-eLong and Fliggy accounted for 96.4% of Q2 hotel bookings.
How a meta-search engine is putting a new spin to garnering traffic in China?
09/14/2018|7:04:31 PM|
At a time when traditional ways of user acquisition are being challenged, meta-search site iGola is looking at fresh ways of garnering traffic in addition to refining its product to stay relevant in the travel booking funnel.
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