Search results for “destination marketing”
How are hotels responding to the seismic shift in staying at a location?
08/24/2018|8:15:33 AM|
Hotels are experimenting and evolving in terms of their design, amenities, service etc. Accordingly, the combination of data, content and technology, too, needs to transform to attain guest-centricity.
Tencent leads new funding in OYO, Chinese spends $45 billion to escape heat, and more
08/06/2018|11:58:59 AM|
Tencent Holdings is likely to inject $300-500 million into OYO Rooms. This summer, Chinese tourists will make about 500 million trips in July and August, and are expected to spend more than $45 billion.
Ctrip eyes Asian and global presence with Trip.com’s diversifying services
08/01/2018|7:58:26 AM|
The company is blazing a globalization trail through localizing its services in its targeted destinations, starting with the flourishing Asian neighbors.
Ctrip offline stores reap $10.24 million sales in a single day
08/08/2018|5:38:58 PM|
James Liang, Ctrip's co-founder and executive chairman, said that there is still huge potential for offline stores in smaller cities and that Ctrip will grow its presence in third- and fourth-tier cities.
Finalists of 2018 China Travel Innovation Award revealed
08/14/2018|9:03:59 AM|
The finalists will present their innovative products or solutions on trip planning, digital innovation models, train ticketing, intelligent hotel solutions, AI-powered interaction or dynamic packaging technologies.
Turkish Airlines to launch official store on Fliggy
07/30/2018|4:18:14 PM|
Their membership systems will be deeply integrated, and Fliggy’s members will be able to experience value-added services and rights, such as coupons and credits that TK offers to its corresponding tier members.
Booking funds Didi, Airbnb China names new president, Baidu and Alibaba vie for smart hotel
07/23/2018|1:56:10 PM|
Booking Holdings invested $500 million in China’s ride-hailing platform Didi Chuxing. Airbnb China appointed a local serial entrepreneur as its new president. WeChat Pay decided to focus on outbound Chinese tourists.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018|7:50:39 AM|
The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
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