Search results for “destination marketing”
Trip.com Group eyes TripAdvisor’s valuable assets via new pact
11/07/2019|6:24:30 PM|
The group has taken this initiative to strengthen the overall trip planning tools that its brands have to offer, and in doing so also intends to propel the growth of its key brands, Trip.com and Skyscanner.
Travelport: Chinese travelers lead global digital proficiency across all age groups
11/20/2019|11:49:39 AM|
84.2% of Chinese survey respondents tend to use their mobile devices when searching for travel information, higher than the global average of 22.6%.
Trip.com Group, TripAdvisor form China joint venture and global content partnership
11/06/2019|9:52:43 PM|
"The joint venture is like a chef with the best ingredients, but what kind of cuisine will the chef make to cater to the Chinese market and Chinese travelers? It remains to be explored."
Trip.com Group invests in multi-channel network to build KOL-derived content
11/06/2019|10:04:22 AM|
KOLs are recruited and expected to generate an average of 20 videos or posts containing photos and texts each month. They also have to coordinate fully with Trip.com Group’s arrangements for their work.
China’s outbound travel expenditure tops USD 127.5 billion in H1 2019
09/30/2019|9:50:21 AM|
Asian destinations captured 54% share of the total Chinese outbound tourists spending, while America and Europe claimed 24% and 13% respectively.
Alibaba, Universal Beijing Resort announce strategic partnership
10/17/2019|11:48:02 AM|
Universal Beijing will leverage the Alibaba Business Operating System to digitize the operations and management of the theme park.
Expanding out of China – how payment localization can drive adoption and conversion
10/08/2019|10:04:40 AM|
Multi Currency Pricing combined with APMs from the customer’s country will reduce costs and even create a revenue stream.
Ctrip takes global expansion to reduce risks from geographic uncertainties
09/10/2019|6:13:44 PM|
Trip.com has achieved "quite sustainable profitability" in Hong Kong, and is very close to break-even point in Japan and South Korea, according to CEO Jane Sun.
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