Search results for “destination”
China’s outbound travel expenditure tops USD 127.5 billion in H1 2019
09/30/2019|9:50:21 AM|
Asian destinations captured 54% share of the total Chinese outbound tourists spending, while America and Europe claimed 24% and 13% respectively.
Trip.com Group, TripAdvisor form China joint venture and global content partnership
11/06/2019|9:52:43 PM|
"The joint venture is like a chef with the best ingredients, but what kind of cuisine will the chef make to cater to the Chinese market and Chinese travelers? It remains to be explored."
Trip.com Group invests in multi-channel network to build KOL-derived content
11/06/2019|10:04:22 AM|
KOLs are recruited and expected to generate an average of 20 videos or posts containing photos and texts each month. They also have to coordinate fully with Trip.com Group’s arrangements for their work.
Alibaba, Universal Beijing Resort announce strategic partnership
10/17/2019|11:48:02 AM|
Universal Beijing will leverage the Alibaba Business Operating System to digitize the operations and management of the theme park.
Ctrip launches AI voice guide to cover 8000 global attractions
09/20/2019|1:55:38 PM|
With the voice introductions in Chinese, Chinese travelers can better understand the culture and features of overseas attractions.
Ctrip takes global expansion to reduce risks from geographic uncertainties
09/10/2019|6:13:44 PM|
Trip.com has achieved "quite sustainable profitability" in Hong Kong, and is very close to break-even point in Japan and South Korea, according to CEO Jane Sun.
Mafengwo and Aiello emerge as winners at 2019 Digital Travel Awards
09/05/2019|6:29:38 PM|
In a gripping contest held in Shanghai, Mafengwo.com won the Innovative Marketing Award for its campaign for Singapore Tourism Board, whereas Aiello bagged the Product Innovation Award for its Aiello Spot, a voice assistant speaker for hotels and Aiello JustChat.
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019|4:45:18 PM|
There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
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