Search results for “data strategy”
ChinaTravelNews annual roundup: Major events of year 2017
12/18/2017|2:15:13 PM|
In 2017, the World Tourism Alliance was set up, ITB debuted in Shanghai, China banned tours to S. Korea, Priceline invested in Meituan to compete with Ctrip, and local home-sharing is on the rise while Airbnb is slow to localize...
ITB China 2018 partners with China Tourism Academy
12/13/2017|1:46:36 PM|
The research conducted by China Tourism Academy focusing on China’s outbound travel will be presented at ITB China 2018.
Ctrip opens up data and cross-platform synergies for destination marketing
10/25/2017|7:52:48 AM|
Ctrip is not only growing its own technologies and data for destination marketing, but also exploring cross-platform strategies by partnering with internet giants including WeChat and Google.
Key to targeting “second wallet” – ascertain the style of travel
11/13/2017|10:29:42 AM|
A layer of intelligence that can ascertain an individual or a family’s way of travelling or intent is key to monetising the traffic. This is a key reason why Ctrip has chosen to acquire the US-based Trip.com.
Meituan Travel unveils air ticketing strategy a year after acquiring Flightroutes24
11/23/2017|8:49:10 AM|
Meituan has seen more than three-fold increase in air ticketing transactions so far this year, and the number of paid air tickets transacted on the site increased by more than 340% year on year.
Vpon decodes the digital footprint of mainland tourists
10/31/2017|4:31:11 PM|
Countries in Asia-Pacific remain the top destinations of mainland Chinese tourists, while a number of provinces of the new 1st-tier cities become popular, along with Beijing and some coastal regions.
Wedding travel specialist LoveJourney bags 8-digit funding
11/15/2017|1:37:45 PM|
LoveJourney, a Hangzhou-based online platform offering tailor-made wedding travels, has received tens of millions of yuan, which will be used on international content standardization and business development.
TravelDaily China-ITB Asia Session on China’s unprecedented growth
10/12/2017|10:43:54 AM|
“Breaking through in a New Era” is the main theme of TravelDaily China-ITB Asia Session to highlight China’s unprecedented growth in travel and its importance to the global industry.
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