Search results for “conversion rate”
NH Hotel’s trump cards for China - authenticity of brands and collaboration
05/17/2016|4:40:08 PM|
NH Hotel’s decision to foray into China comes at a time when the whole sector is buzzing with rapid expansion. A look at how the European company is approaching this market.
5 areas that can enhance the UX strategy
05/11/2016|11:05:23 AM|
In order to enhance user experience strategy, airlines can target low hanging fruit with collaboration, optimize the booking flow, optimize designing for different platforms, manage offer and track cross-device.
Dealing with OTAs isn’t only about incremental revenues
03/28/2016|10:15:06 PM|
Foreign hotels are looking into issues related to pricing, brand integrity and distribution infrastructure when it comes to dealing with OTAs in China.
Setting up an e-commerce brand in China – it’s about prioritizing investments
03/14/2016|10:16:20 PM|
There is no magic bullet to succeed in China. An insight into how Thailand-based ONYX Hospitality Group is looking at apt mix of brand building and performance advertising.
Understanding TripAdvisor’s product creation flow
05/16/2016|9:23:55 AM|
The global hotel distribution landscape is in the middle of yet another intriguing phase. The likes of TripAdvisor and Google are to refine their offerings on an ongoing basis. Known for their dexterity, such entities have the power to build a stronger brand affiliation via their product and technology expertise, holding on to the massive traffic with valuable propositions.
Payments in China – it’s about dealing with a multitude of options
03/21/2016|11:19:47 AM|
In today’s world of instant gratification, the experience during the check-out can make or break their business. Besides, there are multiple factors that airlines, hotels, OTAs and other travel e-commerce organizations need to deal with in order to ensure a transaction goes smoothly in the multi-channel, multi-device environment.
Tuniu forays into unchartered areas in addition to its tour packages offering
03/03/2016|6:18:58 PM|
How is the current crop of online travel companies in China trying to unlock additional profitability? How can the huge volume of traffic be better monetized by OTAs? Are all transactions 100% digital?
Alitrip set to leverage Alibaba’s prowess in the world of e-commerce
02/22/2016|4:08:55 PM|
Be it for Alibaba’s massive traffic or data analysis expertise, Alitrip is looking beyond the model of a traditional OTA to have a bigger say in the overall consumer travel experience.
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