Search results for “context marketing”
Tourism bureaus and attractions get smart with Chinese social media
06/05/2015|7:11:43 AM|
Countries around the world are setting up official accounts in Chinese SNS app Wechat and blog Weibo in an effort to attract Chinese tourism.
How TV and mobile technology are changing the face of destination marketing
04/19/2015|4:02:09 PM|
Up until recently, most destination marketing was done with traditional media: newspapers and magazines, public transportation, and television.
Homeinns Hotel Group leaves its comfort zone, targets mid-scale segment
05/15/2015|10:55:00 PM|
Despite facing its toughest quarter since Homeinns was established in 2002, the group is hopeful of building on its positive metrics from Q1
Crafting an Apple Watch app – it’s about delivering info in lightweight manner
05/12/2015|10:36:08 PM|
Chinatravelnews.com’s Ritesh Gupta talks to top two OTAs – Ctrip.com and India’s Cleartrip.com about their new Apple Watch apps.
China Lodging Group sharpens portfolio strategy, targets network expansion
01/04/2015|2:56:49 PM|
ChinaTravelNews assesses how China Lodging Group is planning to strengthen its network as well as direct sales capability, which currently accounts for 90% of its bookings.
A year of Investments for Ctrip
04/29/2015|11:00:04 AM|
Ctrip's Q4 2014 earnings report showed them as the biggest online travel company in China in terms of transaction value.
Embracing the digital transformation in China’s travel market
03/25/2015|10:19:49 AM|
To gain a better position in this eco-system, airlines have to embracing the digital transformation to refine their business model as well as the way they deal with customers and partners.
LY.com and Tuniu take battle to experiential showrooms
04/16/2015|3:18:34 PM|
Tuniu plans to have 100 regional service centers next year to counter arch rival LY.com’s 11 new experiential showrooms by the end of April.
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