Search results for “context marketing”
How are Chinese carriers going about fare families?
02/02/2016|11:40:55 AM|
Recently, many Chinese carriers feature fare families on their respective international websites.However, introducing fare families or unbundling isn’t a straight forward process.Airlines should not only focus on revenue maximization,instead, they should provide flexible products.
Foreign players wary of B2C model, but B2B remains an attractive proposition
12/14/2015|6:47:51 PM|
Anyone can sell the way China’s local intermediaries have shaped up their selling platforms. It’s virtually a B2B2C model today, and foreign OTAs are keen on tapping it for outbound segment
Taxi app consolidation reaches Latin America
12/21/2015|5:53:16 PM|
EasyTaxi announces that it has “merged” with Tappsi to deal with competition from Uber and other taxi apps.
Boutique travel platform Zanadu raises US$12 million in Tencent-led financing
12/23/2015|7:45:50 PM|
Boutique travel website Zanadu announced it received over RMB80 million in its A+ financing round, in which IT giant Tencent is the lead investor.
Ctrip’s CPH listing proves its mettle – conversion rate higher by 15%
12/18/2015|10:13:52 PM|
Being a part of CPH or Chinese Preferred Hotel program is an investment decision for overseas properties. But it’s rewarding, too.
TripAdvisor’s instant booking to strengthen outbound offering for China
12/03/2015|3:10:22 PM|
Will TripAdvisor sign a deal with Ctrip for instant booking? This and many more questions hold meaning as China remains an attractive proposition for all global players.
Tigerair Taiwan and Travelport announce new global agreement
11/24/2015|10:41:26 AM|
Travelport and Tigerair Taiwan announced their first ever global content and merchandising agreement.
Time for hotels to dig deeper post consolidation among OTAs
12/22/2015|3:33:41 PM|
2015 witnessed heavy consolidation in the OTA space in China. So what needs to be done by hotels to balance out their distribution mix?
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