Search results for “context marketing”
HNA-Caissa’s net income leaps 129.72% in 2015
03/08/2016|6:30:42 AM|
HNA-Caissa recorded annual revenue of RMB 4.935 billion in 2015, with travel service accounting for RMB 4.259 billion. Net income applicable to common shareholders was RMB 206 million, up by 129.72% YoY.
Alitrip set to leverage Alibaba’s prowess in the world of e-commerce
02/22/2016|4:08:55 PM|
Be it for Alibaba’s massive traffic or data analysis expertise, Alitrip is looking beyond the model of a traditional OTA to have a bigger say in the overall consumer travel experience.
Technology and local partnership –that’s what Expedia is banking on in China
09/15/2015|10:59:51 PM|
Expedia believes it can lend a strong dimension to Chinese domestic intermediaries’ strategy to capitalize on demand for outbound travel .
Ctrip’s partner UTour plans full acquisition of HuaYuan
03/03/2016|6:18:43 PM|
Ctrip’s partner Beijing Utour International Travel Service Co Ltd (UTour) plans to buy out Huayuan International Travel (HuaYuan) for RMB 2.6 billion. The funds for the purchase will be raised by issuing 65.61 million shares at RMB 35.82 per share plus RMB 250 million in cash.
Expedia reports Q4 and FY2015 results
02/11/2016|5:57:39 PM|
On February 10 Expedia announced financial results for the fourth quarter and full year 2015 with its gross bookings increased 40% and revenue increased 29% year-over-year in the fourth quarter of 2015.
Expedia sees a bright future in China
02/01/2016|11:41:47 AM|
Expedia has a two-fold approach for each and every market. Firstly, building own brands organically and secondly, partnering with strong local brands. Currently,the company is looking at optimizing marketing mix, looking at new payment options other than Alipay and also sharpening hotel content via contracting as well as tie-ups with local OTAs.
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
How is Priceline Group gearing up to cast its spell on China?
09/14/2015|10:53:25 AM|
The group now has over 500 employees based in China, 10 offices across the country with another two planned to open towards the end of the year.
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