Search results for “context marketing”
ChinaTravelNews Briefing: Brand plans, official statistics and capital moves
01/26/2018|11:24:18 AM|
Major brands like Priceline, Marriott, Muji and Ctrip made moves in different directions, and statistics helped paint pictures on China’s corporate travel, tourists’ behavior, and cash injections.
Is NDC disrupting distribution status quo in China? Not that easy
12/17/2017|7:51:45 AM|
There have been certain direct connectivity deals featuring Emirates, Lufthansa etc. but disturbing China's distribution status quo hasn’t been easy considering the strong position of TravelSky.
Booking.com's China plan: Localization is more about re-invention
12/08/2017|11:36:52 PM|
“As for localization in China,it’s more about re-invention. There are so many things which are very interestingly either better or different in China,” said Pepijn Rijvers, CMO of Booking.com.
Lufthansa counts on NDC XML API to run flagship stores in China
11/27/2017|11:03:21 AM|
The Lufthansa Group intends to capitalise on the growing reach of Alibaba and other ecosystems. The complexion of digital commerce can change in the next few years in China.
ChinaTravelNews Briefing: Booking’s reinvention, Mafengwo’s funding and more
12/25/2017|3:07:29 PM|
We join the dots of the events that took place in the past two weeks to offer insights into the Chinese tourists, travel startup funding rounds, major OTAs and internet giants’ technology solutions in China.
Counting on technology to overcome breakdown in personalization
07/24/2017|4:35:01 PM|
The blend of Bluetooth beacon technology, hyper local marketing, and GPS geo-fencing can help hotels to convey what they have to offer and in turn, improve the overall stay experience.
Data firm VariFlight works with Embraer on Flight Happiness Index
12/05/2017|6:08:39 PM|
Chinese flight data firm VariFlight set up partnership with Brazilian aviation conglomerate Embraer on Flight Happiness Index to improve passenger experience for online air booking.
6 areas that can propel digital transformation
10/13/2017|4:02:38 PM|
Digital transformation can eradicate a passenger’s pain points and make every offer or interaction meaningful, but the whole effort can go awry, too, without an earnest manner, explains Blair Koch.
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Xiaohongshu- and Trip.com-invested PMS startup Smart Order eyes global expansion

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GBTA launches global equity program to support business travel professionals in emerging markets through sponsored memberships

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Global tourism shift: China and U.S. slow down while India rises

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Lufthansa plans to suspend Beijing flights as German investments in China reach record high

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Trip.com Group reports 70% rise in Q1 international OTA platform revenue

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