Search results for “context marketing”
ChinaTravelNews Briefing: Ctrip buys stake in Boom Supersonic, Alibaba works with Xiaozhu
05/04/2018|5:58:05 PM|
Ctrip invested in supersonic airplane developer Boom, launched a travel content platform, and teamed up with AccorHotels; Alibaba partnered with Xiaozhu, and rolled out a new booking portal with Marriott.
Weaving the magic of context marketing via your website
11/18/2015|10:11:40 AM|
What does it to take to make a website click every time an anonymous or a repeat user visits it? Count on context marketing to do so.
ChinaTravelNews Briefing: Ctrip Car licensed to run, Meituan buys Mobike, Airbnb Plus
04/08/2018|5:49:42 PM|
Ctrip Car gets the nod to run ride-hailing business; Meituan extends its offerings to 320 million annual active users through its Mobike acquisition; and higher fuel cost is affecting the growth of airlines.
Making travel simpler, cheaper – how’s the innovation coming along?
12/19/2017|2:08:43 PM|
Disruption of flight booking doesn’t come out of the blue. It’s a process.
Maritim Hotels launches WeChat Mini Program to serve Chinese travelers
03/09/2018|9:17:41 AM|
At its 47 properties in 7 countries, guests can simply scan the QR code at front desk, guest rooms and restaurants to instantly enjoy various services.
Finland leverages partners’ story-telling for destination marketing in China
03/19/2018|8:00:55 AM|
The tech-savvy Finland is transforming itself from a traditional travel model to a digital story-telling approach for marketing in China.
"Direct sales" going up for Chinese carriers, but is it enough?
10/18/2017|9:02:02 PM|
Top carriers in China today have 40-45% sales coming in via "direct" channels. But this figure also includes selling inventory via OTAs. So this doesn't translate into owning the passenger for airlines.
Key to having a seamless conversation – capture all interactions
11/21/2017|9:59:06 AM|
The probability of ‘restarting’ a conversation as a passenger moves across channels has to come down. Blair Koch, Datalex’s CTO and President USA asserts that airlines need to capture all the interactions, encompassing offline and online touchpoints.
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Xiaohongshu- and Trip.com-invested PMS startup Smart Order eyes global expansion

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Global tourism shift: China and U.S. slow down while India rises

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Lufthansa plans to suspend Beijing flights as German investments in China reach record high

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Trip.com Group reports 70% rise in Q1 international OTA platform revenue

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