Search results for “context marketing”
Foreign travel brands increasingly being lured by Chinese tech landscape
09/20/2018|10:10:37 AM|
Foreign companies like Booking Holdings are not only assessing business opportunities in the digital space of strategic relevance, but they are also keen on understanding how Chinese technology ecosystems are shaping consumption patterns of global relevance.
Amadeus invests in Asia Pacific technologies before they land in travel
01/22/2019|9:36:05 AM|
Being heavily reliant on technologies to drive its growth, Amadeus sees both external startup incubating and internal pilot research crucial for long-term prosperity; but the company is not alone in this run.
Engaging guests post a booking is done - how to excel in this arena?
09/10/2018|10:17:17 AM|
Hotels lack ways to communicate their offerings – what services, amenities they have, what promotions they are running etc. and how to best share the same depending upon what the guest is likely to be looking for.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018|7:50:39 AM|
The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
OPP Alliance to reshape B2B travel landscape in Asia
12/05/2018|5:51:24 PM|
OPP Alliance currently generates over 2.2 million room nights collectively.
How Lufthansa Innovation Hub is targeting travel and mobility tech space in China?
07/24/2018|7:50:34 AM|
China alone garnered 55% ($14 billion) of the global VC in the travel and mobility tech category last year. Lufthansa Group’s central digitization unit’s Managing Director, Gleb Tritus says if one would like to understand how we will get from A to B in the future, especially in the urban context, China is the right place to be.
China's outbound travel beats forecast, Alibaba debuts Flyzoo Hotel, and more
12/24/2018|9:40:50 AM|
Chinese tourists have made 162 million outbound trips before this year ends, Alibaba launched its first “future hotel” Flyzoo, and Ctrip tapped into social networking with a new feature.
Booking.com is promoting its home listings while expanding partnerships in China
12/02/2018|7:21:30 AM|
As one of the largest travel e-commerce companies in the world, Booking.com is playing catch up in homes category by showcasing more homes and apartments than traditional accommodations.
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