Search results for “context marketing”
GIATA, Shiji’s IcePortal expand partnership to deliver a hotel content solution
10/29/2019|2:54:24 PM|
The strategic cooperation offers hoteliers a complete solution to monitor and distribute their images and multilingual text in over 24 available languages.
Trip.com Group invests in multi-channel network to build KOL-derived content
11/06/2019|10:04:22 AM|
KOLs are recruited and expected to generate an average of 20 videos or posts containing photos and texts each month. They also have to coordinate fully with Trip.com Group’s arrangements for their work.
Travelport’s CEO ready to look beyond the air segment in China
10/11/2019|9:43:18 AM|
Recently appointed CEO, Greg Webb, has indicated that Travelport may move into the hospitality space and some of the other components as opposed to focusing only on the airline side going forward.
Alifilo secures $16 million to become top player in overseas museum IPs operation
11/01/2019|9:59:19 AM|
Alifilo currently has exclusive licenses and operation rights to six world-class museums and importing replicas of their exhibits
Travelport: Chinese travelers lead global digital proficiency across all age groups
11/20/2019|11:49:39 AM|
84.2% of Chinese survey respondents tend to use their mobile devices when searching for travel information, higher than the global average of 22.6%.
NDC in China progresses slowly, limited by market constraints
10/06/2019|7:31:01 PM|
NDC technology is being developed but it will be some time before there is widespread adoption by Chinese airlines and other players.
Homestay category on upswing in China, but what’s there to differentiate?
03/26/2019|1:36:49 PM|
Brands such as Tujia, Xiaozhu and Airbnb are expanding their listings in China. An intriguing facet at this juncture is what is being done to stand out when one property could be available on more than one platform.
TripAdvisor recorded 7% drop in revenue in third quarter
11/07/2019|10:07:29 AM|
In light of the difficult third quarter, TripAdvisor announced a comprehensive cost structure evaluation and authorized an additional $100 million share repurchase.
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