Search results for “consumer behavior”
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019|4:45:18 PM|
There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
China OTAs turn over 700 billion yuan in H1 2019, Ctrip accounts for 55.7%
08/23/2019|1:49:44 PM|
As of June 2019, the number of OTA users topped 150 million. Third- and fourth- tier cities became important growing markets.
Crafting a digital strategy for “not-a-go-to-brand” in China
07/03/2019|5:37:51 PM|
Air France KLM is open to embracing various touchpoints in China, including the ones owned by 3rd party channels/ platforms.
Simple CX = customer delight, but what about fraud prevention?
03/17/2019|6:58:12 PM|
Simple experiences that mean convenience and control for shoppers are welcome. But they also mean a bigger threat as far as fraudulent transactions and account takeover are concerned.
Booking.com’s mantra for China – be prepared for the change
11/26/2018|9:00:00 AM|
Booking Holdings’ journey in China has spanned nine years. But the group is keen on being nimble, running operations in an autonomous way and also open to learning from local companies.
Trip.com: Earn global market shares through differentiated strategies and local teams
03/05/2019|6:41:16 PM|
Trip.com values not only the variety and pricing of their supply but also service localization.
Ctrip issues 2018 Chinese Cross-border Travel Consumption Report
11/23/2018|1:36:36 PM|
Chinese tourists’ spending in the United States, Australia, Canada and Japan still ranked top, and the spending level continued to increase rapidly.
Strengthening data prowess - a must in today's digital economy
07/26/2018|3:32:52 PM|
Chinese airlines need to look at all the sources of data, especially their own first-party data, and act on it in order to stay competitive in a market where indigenous Internet giants are seemingly touching upon every sphere of life.
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