Search results for “branding”
Thomas Cook China aims for long-term growth with differentiating strategies
09/06/2017|2:00:57 PM|
Positioning itself for China's upper scale travel market, the joint venture between Thomas Cook and Fosun seeks long-term growth by developing differentiated packages and focusing on online presence.
IHG’s mantra for localization in China – be “fully embedded”
08/31/2017|10:05:17 AM|
When you understand data, technology, media mix etc. by being in proximity with local partners, it can pave the way for apt localization, asserts Billy Turchin, VP, Digital and Voice, IHG Greater China.
Airbnb pushes forward localization in China with a Chinese team
09/08/2017|1:07:58 PM|
Airbnb in China has made its domestic business as important as its outbound business, and it has amassed 120,000 active property listings and drawn up to 2.5 million guests to those properties so far.
Identifying a traveller – how can digital transformation pave way for it?
10/17/2017|8:23:12 AM|
Digital transformation isn't a trend, rather it’s a journey and airlines’ answer to the Fourth Industrial Revolution, said Jonathan Tong at Amadeus.
7Days Inn sponsors French OGC Nice and launches IP products
08/14/2017|8:29:10 AM|
Chinese budget hotel brand 7Days Inn and French football club OGC Nice have recently reached a consensus on cooperation intentions.
Wanda Group sees accelerated growth in cultural tourism brands in 2015
07/15/2015|10:00:54 AM|
Mr. Wang said that Wanda Group’s revenue target for the second half of this year was RMB167.12 billion with RMB390 million of it profit attributable to owners .
Rentalcars riding on momentum of China’s outbound travel
08/24/2017|4:34:35 PM|
Eyeing China's growing outbound tourism, Priceline's ground transport unit Rentalcars has set up its service in the country to work with local OTAs and plan partnerships with the Chinese airlines.
China Lodging expects 23%-26% revenue growth with Crystal Orange acquisition
08/17/2017|8:00:45 PM|
China Lodging Group (Huazhu) raises net revenues growth range to 23%-26% given the consolidation of its Crystal Orange Hotel acquisition and better-than-expected performance in 2017.
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