Search results for “branding”
OpenJaw China: Airlines count on 3 pillars for a differentiated offering
12/01/2017|9:34:37 AM|
Personalisation, underlying trends that are making organisations agile and innovative, and new sector-specific businesses processes and systems can enable airlines to come up with a differentiated offering.
Mobile rules, but offline, too, is pivotal as car rental brands scale up
08/22/2015|8:53:45 AM|
Car rental and service providers in China are looking at mobile for growth and cost controlling but that doesn’t mean that offline touch points are going out of favour.
Jin Jiang Hotels increases its stake in Plateno Group to 93%
10/24/2017|12:44:15 PM|
To further integrate resources and reduce costs, Jin Jiang International Holdings will acquire 12.0001% stake held by Prototal Enterprises Limited in Keystone, a Jin Jiang subsidiary that controls Plateno.
UTour acquires 13 stores to expand its retail travel in Suzhou
10/20/2017|9:38:12 AM|
UTour taps Xingzhou International Travel’s competitiveness in Suzhou to make up for its own lackluster performance in its Suzhou retailing business through the collaboration.
HNA to pump ￥50 billion to promote digital transformation with HiApp
10/18/2017|5:40:17 PM|
HNA plans to pump ￥50 billion into tourism digital transformation by supplying public service products for innovators and services to innovative enterprises that offer unique services and technology.
Distribution shouldn't be just about selling, count on data, too!
10/18/2017|1:21:51 PM|
What encompasses "airline distribution" needs to evolve, and the same shouldn't be only about selling or completing a transaction, says Guoxiang Wu, SVP, Marketing Division, China Southern Airlines.
Key to targeting “second wallet” – ascertain the style of travel
11/13/2017|10:29:42 AM|
A layer of intelligence that can ascertain an individual or a family’s way of travelling or intent is key to monetising the traffic. This is a key reason why Ctrip has chosen to acquire the US-based Trip.com.
Winning over the elusive tag of running a successful B2C brand in China
08/12/2015|6:22:26 PM|
Travel e-commerce category is a highly competitive one in China. If there is any organization that can get closer to running a successful business in China, it looks like a brand from Priceline group.
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