Search results for “branding”
Booking.com's China plan: Localization is more about re-invention
12/08/2017|11:36:52 PM|
“As for localization in China,it’s more about re-invention. There are so many things which are very interestingly either better or different in China,” said Pepijn Rijvers, CMO of Booking.com.
B&B booking platform Qmango sets up ￥500 million B&B investment fund
12/08/2017|9:13:30 AM|
Chinese B&B booking platform Qmango has completed a new round of financing, and subsequently set up a RMB 500 million investment fund for B&B management companies and other related business.
Qunar appoints Ctrip SVP to be CEO, former CEO to be president
12/07/2017|10:21:34 AM|
Qunar.com announced the appointment of Ctrip’s senior VP Gang Chen to be its CEO. The appointment comes at a point when Ctrip is actively grooming young executives.
Lufthansa counts on NDC XML API to run flagship stores in China
11/27/2017|11:03:21 AM|
The Lufthansa Group intends to capitalise on the growing reach of Alibaba and other ecosystems. The complexion of digital commerce can change in the next few years in China.
ITB China 2018 partners with China Tourism Academy
12/13/2017|1:46:36 PM|
The research conducted by China Tourism Academy focusing on China’s outbound travel will be presented at ITB China 2018.
Tour operator DTJ Tours raises RMB 20 million to explore music theme tours
12/08/2017|5:13:55 PM|
By connecting music and tourism, Chinese tour operator DTJ Tours hopes to provide personalized travel for music lovers.
Ctrip opens up data and cross-platform synergies for destination marketing
10/25/2017|7:52:48 AM|
Ctrip is not only growing its own technologies and data for destination marketing, but also exploring cross-platform strategies by partnering with internet giants including WeChat and Google.
OwlTing launches first blockchain hotel management service OwlNest
11/29/2017|7:26:41 PM|
Taiwanese technology firm OwlTing launched the world's first blockchain hotel management service "OwlNest" to help hotels worldwide improve brand awareness and customer satisfaction.
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