Search results for “branding”
NH Hotel’s trump cards for China - authenticity of brands and collaboration
05/17/2016|4:40:08 PM|
NH Hotel’s decision to foray into China comes at a time when the whole sector is buzzing with rapid expansion. A look at how the European company is approaching this market.
Fliggy joins hundred-million-yuan funding in intercity transport service firm Bus365
08/13/2018|5:00:59 PM|
Bus365 can better reach the 500 million users of Alibaba’s C2C branch Taobao with its offline outlets, and connect with the air and train tickets, hotels and vacation packages on Fliggy.
Hotel accommodation is not just a "stay" product, view it as "space" to do things
06/27/2018|3:28:47 PM|
Hotels need to incorporate facets such as "play", "socialize", "work" etc. of one's lifestyle in addition to the "stay" service that properties deliver, asserts David Sun, General Manager, BTG Homeinns Hotels Group.
Localized content for bookings from China – a must for foreign hotels
08/09/2018|7:37:28 AM|
Foreign hotel companies need to focus on providing better content to 3rd party hotel intermediaries in China in order to step up the conversion rate for their outbound business.
Alibaba's ecosystem + Fliggy - how the combo is set to simplify travel buying?
06/19/2018|9:05:31 AM|
Alibaba garners vital information about its users with the presence of Fliggy, Taobao and Alipay in one user interface, taking friction out of trip planning and buying.
HNA plans brand-new aviation-tourism integrated entity
05/06/2016|10:49:53 PM|
HNA Group plans to set up a new independent entity integrating aviation, tourism and finance. The existing HNA Aviation and HNA Tourism will stay intact
Redefining space with full-stack hospitality tech - how is OYO doing it?
07/02/2018|9:51:32 AM|
The blend of technology, leveraging virtually every living space available in a destination, space design etc. is shaping up new ways of how and where one stays while travelling.
How to attain digital success in China? 8 key takeaways from ITB China
05/28/2018|2:03:44 PM|
It is imperative for foreign companies to best allocate their resources in China, work out presence on preferred channels, distribution strategy and make sure their brands remain true to what they stand for.
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