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RTB can deliver provided it is backed by astute planning

09/30/2015|11:24:50 AM|

A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.

Air China sets its sight on top level personalization

05/29/2015|6:30:36 PM|

Chinese carriers generally lag behind their counterparts in the U. S. when it comes to personalization. But things are evolving, says Air China’s Fajin Hu.

UK visa policy blamed for first decline in Chinese arrivals in five years

05/26/2015|10:34:09 AM|

The number of Chinese visitors to Britain fell for the first time in five years last year, although total visitor arrivals went up by 5.2%.

Crafting an Apple Watch app – it’s about delivering info in lightweight manner

05/12/2015|10:36:08 PM|

Chinatravelnews.com’s Ritesh Gupta talks to top two OTAs – Ctrip.com and India’s Cleartrip.com about their new Apple Watch apps.

Identifying users and their intent – two of the biggest challenges in digital ad domain

03/03/2015|9:47:58 AM|

Is advertising technology on the verge on touching a point where the intent of a traveller can be accurately assessed in order to offer a marketing message with laser-sharp precision?

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