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Key to targeting “second wallet” – ascertain the style of travel

11/13/2017|10:29:42 AM|

A layer of intelligence that can ascertain an individual or a family’s way of travelling or intent is key to monetising the traffic. This is a key reason why Ctrip has chosen to acquire the US-based Trip.com.

Meta-search in China — as astute as it gets

08/30/2016|5:58:08 PM|

From pure traffic generation to moving into areas of facilitated bookings, meta-search has come a long way. And China seems to have predicted well and led the way.

Ctrip takes a big step in pursuit of going global

11/27/2016|9:50:20 AM|

Drifting away from intense competition in the domestic OTA market, Ctrip seems to have come a long way in a span of 18 months. The decision to acquire Skyscanner means Ctrip isn’t just a single market player anymore.

Foreign OTAs – can they challenge the likes of Ctrip and Qunar?

01/29/2016|10:02:43 AM|

Domestic OTAs have been engaged in a cut-throat battle over the past few years. Foreign OTAs have room for growth, but they need to move assiduously.

China gears up for a strong impression on Indian e-commerce footprint

01/09/2016|4:28:02 PM|

Ctrip’s decision to invest in MakeMyTrip is just one example of how Chinese companies, led by Alibaba, are pursuing ways to be a part of growth story in India.

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