Search results for “OTA Insight”
Ctrip opens up data and cross-platform synergies for destination marketing
10/25/2017|7:52:48 AM|
Ctrip is not only growing its own technologies and data for destination marketing, but also exploring cross-platform strategies by partnering with internet giants including WeChat and Google.
Thriving as a retailer is about apt “mindset”, not an issue of tech
06/11/2017|8:37:44 AM|
The key to Chinese airlines' full retailing platform is to know customers and meet their end to end travel needs rather than just to carry passengers from point to point.
Key takeaways from the concluded 2017 China Hotel Marketing Conference
06/13/2017|10:41:12 AM|
The 2017 China Hotel Marketing Conference co-hosted by TravelDaily China and ChinaTravelNews focused on “Reshaping The Experience” has successfully concluded in Shanghai. Here’re some key takeaways from the event:
Hotelbeds to increase hotels in China over next 12 months
06/05/2017|9:35:15 AM|
Hotelbeds sees in China a general shift away from group bookings towards individual trips. Even payment solutions need to be localized.
Why librarians matter to Chinese travelers
06/12/2017|11:09:32 AM|
Some 78% of Chinese travelers welcome and value support from travel service providers who need to play the role of librarians in ensuring these avid readers are constantly excited and intrigued.
Hotelbeds confirms Thailand as top Asian destination, chooses Bangkok for first MarketHub Asia event
05/24/2017|8:36:11 AM|
Hotelbeds Group, a global bedbank giant and business-to-business travel service provider, announced that its Hotelbeds brand has chosen Bangkok, Thailand as the host destination for the first edition of Hotelbeds MarketHub Asia.
Data on its own isn’t enough, make it part of an organization’s culture
02/09/2017|3:29:24 PM|
Data alone cannot provoke change - rather accessibility, acting on it, customer support, training, incentivizing employees and ending up with the development of a customer-centric culture is key, says RJ Friedlander, CEO of ReviewPro.
It’s not just about big data, leverage small data, too
01/05/2017|9:17:34 AM|
Small data results from internal resources like PMS, channel manager, website etc. Hotels need to consider the quality and utility of small data, before looking deep into big data, intelligence and analytics.
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