Search results for “Media Agency Group”
How to attain digital success in China? 8 key takeaways from ITB China
05/28/2018|2:03:44 PM|
It is imperative for foreign companies to best allocate their resources in China, work out presence on preferred channels, distribution strategy and make sure their brands remain true to what they stand for.
Localized content for bookings from China – a must for foreign hotels
08/09/2018|7:37:28 AM|
Foreign hotel companies need to focus on providing better content to 3rd party hotel intermediaries in China in order to step up the conversion rate for their outbound business.
C2B guide-matching platform UGuide secures $1.56 million in funds
05/30/2018|10:24:53 AM|
UGuide is considering to remove tour operators from its operation and serve individual customers directly by acquiring customers through international social media.
5 pillars of ONYX Hospitality Group's localization strategy in China
05/22/2018|7:53:56 AM|
ONYX selects Shanghai for its Greater China regional office and appoints a head for the first time for this market to looking deeply at systems, digital assets, managing data and marketing.
ChinaTravelNews Briefing: Ctrip buys stake in Boom Supersonic, Alibaba works with Xiaozhu
05/04/2018|5:58:05 PM|
Ctrip invested in supersonic airplane developer Boom, launched a travel content platform, and teamed up with AccorHotels; Alibaba partnered with Xiaozhu, and rolled out a new booking portal with Marriott.
ChinaTravelNews Briefing: Tencent vies for railway WiFi service, Meituan denies funding and more
04/20/2018|2:48:41 PM|
Both Tencent and Alibaba are eyeing a stake in Bullet Train Networks, Ctrip joins a consortium in a bid for car rental firm eHi’s privatization, and more in this week’s Briefing.
Finland leverages partners’ story-telling for destination marketing in China
03/19/2018|8:00:55 AM|
The tech-savvy Finland is transforming itself from a traditional travel model to a digital story-telling approach for marketing in China.
Lufthansa counts on NDC XML API to run flagship stores in China
11/27/2017|11:03:21 AM|
The Lufthansa Group intends to capitalise on the growing reach of Alibaba and other ecosystems. The complexion of digital commerce can change in the next few years in China.
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