Search results for “KOL”
9 megatrends of Chinese tourism post-pandemic
03/18/2021|3:45:06 PM|
For companies seeking megatrends of the global travel recovery, the China market may provide some food for thought.
Weibo big data report shows family travel and “go west” are trending for hotels
01/04/2021|12:23:22 PM|
More than 70% of those who were interested in making travel reservations were aged between 21 to 40.
Looking at novel variables for evaluating e-commerce activities of shoppers
12/18/2020|8:00:59 AM|
Where is “night economy” thriving? How can online grocery shoppers be targeted for travel products? Agile travel e-commerce brands can learn from China about how to find ways to get into the shopping loop of consumers and boost their business recovery.
Travel marketers show penchant for unconventional tactics to boost recovery
10/23/2020|9:37:25 AM|
Be it for looking beyond popular 3rd party ecosystems or supporting revenue generation post business model pivot, companies in China are open to experimenting to reach out to consumers.
Club Med partners with GoPro for next KOL campaign
01/03/2019|2:36:53 PM|
Available in the Yabuli and Beidahu resorts in northern China, the GoPro equipment provided to children will allow them to catch each and every moment while skiing.
Discount pricing + digital tools drive domestic travel transactions in China
07/23/2020|6:04:56 PM|
Chinese online platforms are focusing on digital tools, especially live-streaming, to revive spending. The plan is to drive domestic travel sales volume through discounts, a tactic being described as a short-term phenomenon.
Accor works on a domestic travel recovery promotion in China
06/23/2020|5:01:50 PM|
Accor worked with travel and social media platforms including Ctrip, Fliggy, Meituan Dianping and WeChat, capturing the pent up domestic demand for travel and even impulse consumption by rewarding loyalists.
Stay relevant in the digital customer journey post-pandemic
06/23/2020|11:56:11 AM|
TravelDaily will host a webinar to share insights into the consumer behaviors and user preferences of Chinese travelers in the travel recovery.
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