Search results for “KOL”
Trip.com Group’s Liang highlights boost in content conversion rate
03/25/2022|1:58:43 PM|
The online travel company has made a pertinent attempt to develop a habit of browsing content among users of its app and also to monetize the same by working on content to transaction conversion rate.
Trip.com Group’s CEO underlines solid progress in content strategy
12/16/2021|11:24:39 PM|
Be it for engagement, conversion, publishing or the number of KOLs, the group continues to solidify its content-related initiatives.
Counting on marketing and AI to stay on one’s travel wishlist
12/08/2021|10:36:50 AM|
Travel brands are looking at the blend of data, data processing technology, luring content and marketing mix to reach out to the right audience.
Trip.com Group’s Liang: Still premature to identify the best policy for opening up
11/10/2021|4:16:25 PM|
China’s zero Covid policy and many other issues are being evaluated by travel companies as several other countries in the Asia Pacific region have loosened their restrictions and requirements to reopen their borders for foreign travellers.
Trip.com Group invests in multi-channel network to build KOL-derived content
11/06/2019|10:04:22 AM|
KOLs are recruited and expected to generate an average of 20 videos or posts containing photos and texts each month. They also have to coordinate fully with Trip.com Group’s arrangements for their work.
Travel brands look at novel ways to connect with Gen Z in China
08/03/2021|9:26:34 AM|
Gen Z is playing a vital role in recovery of the travel sector. Companies must continue to respond to the expectations of this cohort as desired.
Trip.com counts on domestic travel for recovery in short span
05/22/2021|11:15:48 AM|
The online travel company leveraged the prowess of domestic offerings in China to capture pent-up outbound demand and improved its booking-related metrics in a significant manner.
Travel brands assess efficacy of content in evolved purchase loop
04/15/2021|5:55:47 PM|
The role of content and blending it with commerce is getting refined in China. Hotel companies also need to re-work on their tech stack to ensure they end up having a better grip on the customer journey.
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