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IHG’s mantra for localization in China – be “fully embedded”
08/31/2017|10:05:17 AM|
When you understand data, technology, media mix etc. by being in proximity with local partners, it can pave the way for apt localization, asserts Billy Turchin, VP, Digital and Voice, IHG Greater China.
Priceline Group CEO: online travel in China may still witness “significant volatility”
06/19/2017|1:58:57 PM|
Priceline CEO Glenn D. Fogel believes that price is still incredibly important in China's OTA market. The key of setting up a brand in China is to understand ecosystems – Baidu, Alibaba and Tencent.
Bike-share startup ofo grabs $450 million in D round backed by DST, Didi
03/03/2017|6:25:32 PM|
Bike rental company ofo announced that it has raised USD 450 million in the recently closed series D round funding, backed by DST, Didi, CITIC and others.
7 pillars of Shiji’s business transformation
02/16/2017|5:14:10 PM|
Shiji envisions being a part of consumers’ lives when they “eat, sleep, shop and play”. This forms the basis of group’s latest transformation - being a platform service provider with strong data and analytical capabilities encompassing various sectors.
DerbySoft CEO talks about evolution of GDN
02/22/2017|4:28:11 PM|
In the world of fast moving technology, people take for granted how easy it is to plan and book travel itineraries for flights, hotels and more. It’s illuminating to reflect on how far the industry has come in just a few years.
Time for foreign meta-search engines to go beyond strong “product”
09/13/2016|10:37:50 AM|
Localisation of product and team isn’t seemingly enough for any foreign meta-search engine due to the sheer scale of intermediaries that are already established in China.
Travel industry posts huge gains in top 100 Chinese brands valuation
09/18/2016|10:36:12 AM|
Study shows Air China ranks 19 in brand value, a YoY increase of 26%; Home Inn 74,a YoY increase of 3% and Ctrip 44, a YoY increase of 40%.
Meta-search in China — as astute as it gets
08/30/2016|5:58:08 PM|
From pure traffic generation to moving into areas of facilitated bookings, meta-search has come a long way. And China seems to have predicted well and led the way.
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