Search results for “Cross Stars”
Plateno’s experiences from its international expansion
04/07/2017|6:57:16 PM|
Chinese hotel chain Plateno may gradually demonstrate its own strengths in the future development as an international brand and differentiate itself from other brands under the umbrella of Jin Jiang International Hotels Group.
Tuniu counts on blend of brand strength, scale and operating leverage
08/29/2016|6:15:55 PM|
Sustaining growth rate has remained Tuniu’s major forte, but can cost control, association with HNA and the GMV of travel products uplift the overall margin going forward?
NH Hotel’s trump cards for China - authenticity of brands and collaboration
05/17/2016|4:40:08 PM|
NH Hotel’s decision to foray into China comes at a time when the whole sector is buzzing with rapid expansion. A look at how the European company is approaching this market.
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Programmatic advertising – travel advertisers need to be spot on with it
06/10/2015|9:24:08 AM|
OTAs like Ctrip are already eyeing benefits of programmatic advertising, whereas hotel companies need to catch up.
After an action-packed 2014, Qunar gears up for another eventful year
03/18/2015|2:26:28 PM|
Qunar witnessed growth across all the verticals last year. The company believes it can only build on its foundation from here on.
Chinese investments in global hotel industry to exceed US$5 billion
02/11/2015|1:34:50 PM|
Chinese investments are set to grow rapidly thanks to long-term investment strategies and therelaxation of cross-border capital flow control.
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