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Vpon decodes the digital footprint of mainland tourists
10/31/2017|4:31:11 PM|
Countries in Asia-Pacific remain the top destinations of mainland Chinese tourists, while a number of provinces of the new 1st-tier cities become popular, along with Beijing and some coastal regions.
How will OTAs cash in on the search windfall of WeChat?
09/30/2017|10:10:37 AM|
WeChat has replicated Baidu’s formula in creating the volume of flow with its searching function, but its advertising model on Tongcheng, eLong and other advertisers remains to be seen.
Asia-Pacific hotel bookings increase 93%, with 88% rise in China
10/24/2017|2:00:26 PM|
Tourico Holidays, a wholesale travel brokerage company, shared data reporting a 93% overall increase in Asia-Pacific hotel bookings in 2017 compared to the same time in 2016.
Online or offline, completing a transaction is getting easier than ever
10/19/2017|3:06:29 PM|
One extra click or filling an extra blank for personal details can result in cart abandonment. Airlines eyeing Chinese customers need to keep up with the payments arena for better shopping experience.
IHG’s mantra for localization in China – be “fully embedded”
08/31/2017|10:05:17 AM|
When you understand data, technology, media mix etc. by being in proximity with local partners, it can pave the way for apt localization, asserts Billy Turchin, VP, Digital and Voice, IHG Greater China.
Airbnb pushes forward localization in China with a Chinese team
09/08/2017|1:07:58 PM|
Airbnb in China has made its domestic business as important as its outbound business, and it has amassed 120,000 active property listings and drawn up to 2.5 million guests to those properties so far.
Ctrip adds “Hotel Plus” to upsell hotel services
09/01/2017|10:18:35 AM|
Hotel upselling services provided by the OTA helps create a complete experience on one hand and improve incomes on the other.
BTG Hotels’ operating income rises 71.33% YoY to ¥3.988 billion
08/31/2017|9:45:57 AM|
BTG Hotels reported operating income of ¥3.988 billion in H1 2017, an increase of 71.33%; net profit attributable to the parent company grew ¥227 million to ¥241 million, an increase of 1626.29%.
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