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Tongcheng continues to march ahead despite a topsy-turvy ride

Tongcheng continues to march ahead despite a topsy-turvy ride

The online travel company’s plan to target opportunities, for instance, reaching out to new users in lower-tier cities, continues to deliver.

05/26/2022|9:50:36 AM|ChinaTravelNews
Meituan believes it now has even a bigger say in hotel bookings

Meituan believes it now has even a bigger say in hotel bookings

CEO Xing Wang pointed out that the team has “cultivated consumer mindshare of Meituan as the go-to platform for hotel reservations”.

03/28/2022|12:07:15 PM|ChinaTravelNews
Trip.com Group’s Liang highlights boost in content conversion rate

Trip.com Group’s Liang highlights boost in content conversion rate

The online travel company has made a pertinent attempt to develop a habit of browsing content among users of its app and also to monetize the same by working on content to transaction conversion rate.

03/25/2022|1:58:43 PM|ChinaTravelNews
Huazhu strengthens its presence in 200 new cities in China

Huazhu strengthens its presence in 200 new cities in China

From 865 cities in 2020 to the future target of 2200, the hotel company’s aggressive expansion is being demonstrated by sharply rising city coverage.

03/24/2022|10:35:26 PM|ChinaTravelNews
Tongcheng Travel set to make the most of restructuring

Tongcheng Travel set to make the most of restructuring

The restructuring by the OTA is a direct response to the demand for short-haul and local trips in China.

03/24/2022|2:40:35 AM|ChinaTravelNews
BTG Homeinns studies guest behaviour, inches toward micro-segmentation

BTG Homeinns studies guest behaviour, inches toward micro-segmentation

The leading Chinese hotel company is looking at the group’s loyalty programme to gain a deeper understanding of guests.

01/12/2022|6:04:37 PM|ChinaTravelNews
Keeping pace with the evolving Internet landscape in China

Keeping pace with the evolving Internet landscape in China

Be it for regulatory directives or where China's digital economy is headed, travel brands need to be agile to make the most of the situation.

01/06/2022|11:38:11 PM|ChinaTravelNews

With no walled gardens, marketers gear up for new era in ad tech in China

The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.

12/30/2021|3:19:53 PM|ChinaTravelNews
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