Visa application for Chinese visitors are being simplified by Singapore, Canada and Indonesia, and Germany.
China welcomed 4% more inbound visitors in Q1, totaling 31.38 million and inbound tourism receipt totaled US$12.8 billion.
China’s tourism industry recieved RMB1.12 trillion in revenue in Q1 2015, an increase of 14.7% y-o-y.
While visitors expenditure in Europe in April was up 40.4% y-o-y, it paled in comparison to the 93% increase in other regions.
The number of Chinese visitors to Britain fell for the first time in five years last year, although total visitor arrivals went up by 5.2%.
Direct investment in China’s tourism was estimated to exceed RMB3 trillion in the next three years and China welcomed the participation of Japanese companies.
Foreign visitor arrivals to the Asia-Pacific region will constitute 73% of total arrivals to the region, pushing up total arrivals by 6% to around 550 million trips in 2014, according to PATA.
Songcheng Performing Arts announced it will raise one billion RMB to set up an investment fund for developing its O2O entertainment business ecosystem.