China’s tour operators made 15.05% more revenue in outbound tourism in 2014, to RMB133.133 billion in total, and RMB178.368 billion in domestic tourism and RMB28.304 billion in inbound services, up 1.22% and 4.77% respectively from the year before, according to the latest statistics of China National Tourism Administration (CNTA)
The number of tour operators in China increased 2.29% to 26,650 as of end 2014, and total assets of the tour operating industry for the year at RMB129.297 billion was 24.35% higher than the year before. The industry employed 341,312 people in 2014, 0.39% more than the year before.
Inbound tourism
Inbound operators handled a total of 20.0256 million visitor arrivals. The top ten visitor source markets in terms of volume for 2014 were: Hong Kong, Taiwan, Korea, Macau, USA, Russia, Singapore, Japan, Malaysia and Thailand.
Inbound tourism top ten visitor sources for tours 2014
Domestic tourism
Nationally, tour operators handled 144.5777 million domestic trips. The top ten domestic traveler markets for 2014 were: Guangdong, Jiangsu, Zhejiang, Shandong, Shanghai, Hubei, Chongqing, Fujian, Liaoning and Hunan.
Top ten domestic tourism sources for tours in 2014
Outbound tourism
A total of 39.1498 million outbound trips were organized by China’s tour operating industry. The top ten destinations for 2014 were: Hong Kong, Korea, Thailand, Taiwan, Macau, Japan, Singapore, Malaysia, Indonesia and France.
Top ten outbound tourism destinations for tours in 2014
In terms of total tourism market shares, domestic tourism has the highest share at 71%, and outbound and inbound tourism contributed 8% and 21% respectively.
Division of tour operator market in 2014
(Translation by David)
