After featuring in China's hit reality show “Where are we going Dad?” New Zealand has once again drawn the attention of Chinese travelers who are seeking more “immersive travel”, according to a report on international tourism trends published by Statistics New Zealand.
According to the report, visitor arrivals from China increased 49.2% in November to 26,600, bringing the total arrivals for the first 11 months of the year to 247,000, an 11.8% increase year on year.
The number of visitors who stayed for more than 22 days in New Zealand increased 17.7% to 3,088, while visitors staying between 8-14 days saw a 36% spike in November. For the first 11 months, the number of Chinese who stayed fewer than three days dropped 5.7% while 36.2% more Chinese stayed over 22 days, an indication that Chinese visitors want to take more time to enjoy the lifestyle at local destinations.
The largest share of Chinese visitors were in the two age groups between 45-54 and 55-64, contributing 6,848 and 7,264 visitors respectively, representing a 50% y-o-y increase. (Translation by David)
