Outbound travel service platform Directions has raised millions of yuan in its Pre-A round led by ONES Ventures. The company’s founder and CEO Binbin Shao said that the money will be invested in product research and development as well as marketing.
Mr. Shao said that the company’s competitive advantage lies in maintaining a balance between local service providers’ credibility and travel suppliers’ interest, and that the company’s core offering is unique itineraries making use of traditional travel resources.
The company received millions of yuan in an angel round in May 2015. Gobi Partners was the lead investor and it was followed by JD Finance. (Translated by Jerry)
